Imagine if there was a global community of tech experts who were independently building and improving digital tools that you could use for free. Tools that could help you provide a service for, and communicate with, your customers.
Well, there is. The open source community is made up of amateur and professional computer coders who work on publicly available computer code. Businesses can then take these lines of code from websites such as Github, to use in their software, products and services.
Open source projects are helping small businesses all over the world to save time and money.
If you run a web design business, open source content management systems and image editing programs could save you hefty subscription fees; if you own a marketing enterprise open source solutions to managing email campaigns or analyzing website traffic could be invaluable.